Lenox Works
Make Sense of Purchase Data
Independent diagnosis and scoped fixes for ecommerce teams facing missing purchases, duplicate events, and reporting gaps.
Independent diagnosis and scoped fixes for ecommerce teams facing missing purchases, duplicate events, and reporting gaps.
TRACKING ISSUES
TRACKING ISSUES
When orders and reports tell different stories
When orders and reports tell different stories
When orders and reports tell different stories
Missing purchases
Orders arrive, but purchase events disappear after checkout, payment, or domain changes.
Missing purchases
Orders arrive, but purchase events disappear after checkout, payment, or domain changes.
Duplicate events
A single purchase appears more than once. Trace the triggers and deduplication rules.
Duplicate events
A single purchase appears more than once. Trace the triggers and deduplication rules.
Reporting gaps
Separate implementation faults from differences in consent, attribution, and reporting windows.
Reporting gaps
Separate implementation faults from differences in consent, attribution, and reporting windows.
INDEPENDENT CONSULTING
INDEPENDENT CONSULTING
I diagnose and fix missing or duplicate purchase events for ecommerce stores.
I diagnose and fix missing or duplicate purchase events for ecommerce stores.
I diagnose and fix missing or duplicate purchase events for ecommerce stores.
SERVICE SCOPE
SERVICE SCOPE
Services
Services
From finding the cause to checking the fix. Each engagement starts with a defined question, agreed access, and clear deliverables.
From finding the cause to checking the fix. Each engagement starts with a defined question, agreed access, and clear deliverables.
1
Diagnosis
Trace the purchase journey, inspect the implementation, and receive written findings and next steps.
Shopify
WooCommerce
GA4
GTM
Order record
Order A · Paid
Purchase event
purchase · Order A
Reporting check
Needs review
Illustrative example
1
Diagnosis
Trace the purchase journey, inspect the implementation, and receive written findings and next steps.
Shopify
WooCommerce
GA4
GTM
Order record
Order A · Paid
Purchase event
purchase · Order A
Reporting check
Needs review
Illustrative example
2
Scoped Fixes
Address agreed tracking issues in your existing setup, with a clear record of what changed.
Purchase events
Deduplication
Checkout
Cross-domain
Within scope
Purchase event
Unchanged
Trigger condition
Updated within scope
Change log
Reason and edit recorded
Other events · Outside scope
Illustrative example
2
Scoped Fixes
Address agreed tracking issues in your existing setup, with a clear record of what changed.
Purchase events
Deduplication
Checkout
Cross-domain
Within scope
Purchase event
Unchanged
Trigger condition
Updated within scope
Change log
Reason and edit recorded
Other events · Outside scope
Illustrative example
3
Verification
Check the agreed purchase paths and event behaviour, documenting the evidence and remaining limitations.
Test journeys
Event checks
Report review
Written handover
Check record
Purchase event
Observed
Order reference
Matched
Limit noted
Other paths not tested
Illustrative example
3
Verification
Check the agreed purchase paths and event behaviour, documenting the evidence and remaining limitations.
Test journeys
Event checks
Report review
Written handover
Check record
Purchase event
Observed
Order reference
Matched
Limit noted
Other paths not tested
Illustrative example
From question to clear findings.
From question to clear findings.
From question to clear findings.
Mostly asynchronous, with scope agreed before work begins. From your first question to a written handover, each step has a clear purpose.
Mostly asynchronous, with scope agreed before work begins. From your first question to a written handover, each step has a clear purpose.
Issue note
Store: Shopify
Missing purchase
What changed?
Illustrative example
Share the Context
Describe the issue, your platforms, and what changed. Include one concrete example.
Agreed scope
Purchase event
Payment return
Other events: outside scope
Illustrative example
Agree the Scope
Confirm the questions, required access, and deliverables before work begins.
Order record
Order A
Purchase event
Reference to inspect
Match pending
Illustrative example
Investigate
Follow the purchase journey and explain what the available evidence supports.
Change note
Purchase trigger
Update recorded
Illustrative example
Apply Agreed Fixes
Address the scoped issues and record the changes made to your existing setup.
Written handover
Checks reviewed
Evidence included
Limits noted
Illustrative example
Verify & Handover
Review the checks, findings, and remaining limitations in a written handover.
Issue note
Store: Shopify
Missing purchase
What changed?
Illustrative example
Share the Context
Describe the issue, your platforms, and what changed. Include one concrete example.
Agreed scope
Purchase event
Payment return
Other events: outside scope
Illustrative example
Agree the Scope
Confirm the questions, required access, and deliverables before work begins.
Order record
Order A
Purchase event
Reference to inspect
Match pending
Illustrative example
Investigate
Follow the purchase journey and explain what the available evidence supports.
Change note
Purchase trigger
Update recorded
Illustrative example
Apply Agreed Fixes
Address the scoped issues and record the changes made to your existing setup.
Written handover
Checks reviewed
Evidence included
Limits noted
Illustrative example
Verify & Handover
Review the checks, findings, and remaining limitations in a written handover.